Sharp eyed readers have noticed that a new and handsome logo have replaced the old one on MSL Master’s website. That’s right. A new logo was launched on Oct 10, 2019. Hello, new logo!
The old logo has been with us for many many years. Many students and Chinese teachers have grown used to it. It’s everywhere. However, it has many limitations.
First of all, it does not give clear information about the company’s name. It is especially troublesome when people are signing cheques. They would tend to write “MSL”, instead of “MSL Master”. This has to change. Getting paid for our Chinese textbooks and Mandarin lessons is a critical part of business. Without it we can not operate, and we won’t be able to share any free articles on learning Chinese or any practical class activities.
Secondly, the old logo does not represent what we do very well. We provide Mandarin lessons and Chinese textbooks for non-Chinese speakers, helping them to become fluent Mandarin speakers and well versed in Chinese culture. However, even though the logo states clearly “Mandarin as a second language”, people look at it and still don’t know exactly what we are doing. This has to change.
Thirdly, the old logo has a nice green colour. It is the colour of growth, the colour of life. However, this nice looking colour green can appear horrible when placed next to some other non-compatible colours. We need to change that too.
After some creative conversations, a new visual identity is created to represent who we are, and what we care the most. The company’s name, MSL Master, is presented loud and clear. Three leaves (originally came from my back terrace) stand for growth, life and culture, that we will take students from beginners to Chinese language proficiency and cultural literacy. The book represents our two series of Chinese textbooks which are instrumental for helping students achieve outstanding learning outcomes. The entire new logo only uses one colour, black, which can be used in every environment, including a black environment where it can appear as a reversed version.
The only element missing is the spell out of what MSL stands for. Oh well, nothing is perfect, isn’t it?
The new logo will gradually replace the old one on all the printing materials and on the internet. It may take a while to get it done. That is to say, the two logos may co-exist for a little while before the old one goes away completely. Thank you, old logo!
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